For companies where music is the business
We advise music and audio companies on strategy, positioning, and partnership development. If you’re building something in this space – a platform, a product, a label, a tech play – we help you figure out the model, identify opportunities, and navigate the industry.
This is consulting for people who already know music. We bring the outside perspective, the brand thinking, and the network to help you see what’s next.
We partnered with GlaXfi to position their new speaker line in a crowded market—crafting brand identity, artist collaborations, and a go-to-market strategy that speaks to audiophiles and casual listeners alike.
A consumer electronics company launching a new speaker line / A streaming platform looking to differentiate / A music startup refining its positioning before going to market
"Good advice isn't about having better taste. It's about seeing the brand clearly enough to know what its taste should be."
Gustavo 'Charlie' Tonelli
Creative Strategy & Brand Development
